✍🏽Post It Notes

WHAT’S WORKING 🧐

1. Organic Feel: Creative gives the organic feel to the ad. Makes it look like it’s coming from a customer and gives the Low Fi feel to the ad that I see so commonly work for clients.

2. Pain-point: Call out the issue your target audience is facing. Joint pain immediately speaks to a particular audience segment and drives curiosity.

HOW TO IMPROVE? 👨‍🔧

1. Setting: Showcase the product in a setting that communicates health and wellness, such as a kitchen table with healthy foods or a fitness setting.

2. New Sticky Note: Redesign the sticky note and try write it on another background. Options can include spelling it out with gummies or even writing it on a book or whiteboard! Get creative.

3. Incorporate Social Proof: Add a customer testimonial or a star rating to the image, providing evidence of the product's effectiveness and increasing trustworthiness.

These work great at scale and also allow you test new messaging really quickly.

One thing you can immediately action on is taking all your top performing headlines in videos or images and writing it out in the style above. We’ve spent nearly 6 figures on this concept alone.

✍🏽 Review Stack

WHAT’S WORKING 🧐

1. Direct Customer Quotes: The use of creative customer testimonials can create a personal touch and can be powerful if they resonate with the target audience. Choose testimonials that can tell a story through the benefit of the product.

HOW TO IMPROVE? 👨‍🔧

1. Educational Content: Use infographics or icons to visually represent the benefits and ingredients, making the information easily digestible.

2. Different Visual Format: Test out the same concept but in a different format. Taking a top performing concept like this and turning it into a GIF can work surprisingly well.

The importance of choosing the right reviews matter a lot here. You need to choose reviews which tell a story rather than just talking about how the product is “nice”.

Get deeper, get more emotional and put yourself in the customers shoes.

✍🏽 PR Screenshot

WHAT’S WORKING 🧐

1. Reputable Endorsement: Works great on older demographics. Showing a PR feature can speak to an audience that the brand has serious authority and is a trusted brand in the space.

2. Environmental Appeal: By highlighting "Plastic free," the ad targets eco-conscious consumers effectively.

3. Product packaging: The product packaging does a lot of advertising for the brand it self. The current product is very unique and doesn’t require the ad itself to do a lot of heavy lifting.

HOW TO IMPROVE? 👨‍🔧

1. Prioritize the Product: Consider a colored background or shadow effect to make the product pop.

2. Enhance Understanding: Add a simple, step-by-step visual or text guide on how to use the toothpaste bits.

3. Clarify the Endorsement: If the product is indeed featured by Elle as one of the best, make this clearer with a phrase like "Featured in Elle" to maintain the ad's promotional intent.

This concept, while it may work can be quite hit or miss. Your publication feature has to be enticing enough in order to capture your audiences attention otherwise isn’t worth the test.

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