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#10: My Favourite Video Ad To Run For Brands

Author

Rahul Issar
August 11, 2024

Hello 👋 Marketers!

Welcome to the 154 new people who have joined this week.

In this week’s issue:

  • 🎨 Ads Breakdown:

    • How I Spent Over $300k On This Ad Style

    • A Create Every Small Business Should Look At Making

    • Using google search to create FB Ads

  • 🧠 Tip of the week

  • 🫵🏽 Template so you can create it yourself.

  • 🎥 Loom breakdown:

    • One new creative strategy process you can implement

  • 🎨 2 Additional Ad Templates

  • ✍🏽 1 Copywriting, brief writing or script writing tested example

Now let’s get to the good stuff…

Best,

Rahul

Estimated Reading Time = 5 minutes

✍🏽 Podcast

WHAT’S WORKING 🧐

  1. Organic: This ad style feels quite organic to consumers especially those viewing ads through Reels/Stories. I see this particular style work across plenty of niches regardless of product. You can mimic this style in a more low fi setting with your own mic in a small studio or apartment room.

  2. Viral: With the rise of podcast clips being shown on social platforms this style has become a common content piece for many. Starting by saying something interesting to hook an audience (fact) and then introducing the product later on is a very simple yet effective strategy for this type of content.

✍🏽 Pack An Order

WHAT’S WORKING 🧐

  1. Behind the scenes: Consumers want to see SMB’s win. Show what’s happening in the business, what’s the behind the scenes and show us our own order being packed.

I see a lot of small businesses we work with that are founder lead and are able to build a strong community solely through posting about what’s happening in the business. It allows you to build trust and personality behind the brand rather than making it seem so corporate.

✍🏽 Google Search

WHAT’S WORKING 🧐

  1. Search Terms: A very clear use of problem/solution by showing what common issues consumers are searching.

HOW TO IMPROVE? 👨‍🔧

  1. Brand: It’s clear that the product is the solution but one thing I’d look at adding to maintain the brands name is by simply adding a logo somewhere in the creative. The copy and product placement is great but when someone continues to scroll they’ll immediately forget what that brand was.

🧠 Tip Of The Week

Unlimited creatives? Must be a lie.

Here’s how you can go find content inspiration for your brand without having to copy competitors:

🤔 Feedback

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  • 🎥 Loom breakdown:

    • One new creative strategy process you can implement

  • 🎨 2 Additional Ad Templates

  • ✍🏽 1 Copywriting, Video script, or Hook Template

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