#11: How to sell to guys?

Author

Rahul Issar
September 02, 2024

Hello 👋 Marketers!

Welcome to the 96 new people who have joined this week.

Apologies about the lack of content I’ve been travelling a lot and I’m finally back at home base.

In this week’s issue:

  • 🎨 Ads Breakdown:

    • How to sell to guys?

    • Large SKU Count? Here’s what you should do

    • Add a touch of humour in your ads

  • 🧠 Tip of the week

  • 🫵🏽 Template so you can create it yourself.

  • 🎥 Loom breakdown:

    • One new creative strategy process you can implement

  • 🎨 2 Additional Ad Templates

  • ✍🏽 1 Copywriting, brief writing or script writing tested example

Now let’s get to the good stuff…

Best,

Rahul

Estimated Reading Time = 5 minutes

✍🏽 Sell To Guys

WHAT’S WORKING 🧐

  1. Headline: It’s hard to sell to guys.. But there’s two things that work really well when selling to them. First is humour, add a touch of humour to make them laugh and grab their attention. The second thing is being aspirational. Guys want to be more attractive naturally and showing or in this case looking like a better person is what’s going to catch their attention.

HOW TO IMPROVE? 👨‍🔧

  1. Visual: This is the perfect place to use the same headline but experiment with adding a model that is applying the product or showing the face of a model after they’ve applied the product.

✍🏽 Sell More Product

WHAT’S WORKING 🧐

  1. Hook: Panning shot of the different type of colours available for this product shows the range of product that this brand contains. Its’ a great way more brands can showcasing product range without moving camera shots and keeping the pacing of the video consistent in the first 1-4 seconds.

✍🏽 Humour

WHAT’S WORKING 🧐

  1. Clear Target Audience Appeal: The headline "She'll Swipe Right" directly targets men who are interested in dating and are likely familiar with dating apps like Tinder. It really taps into their desire to make a good impression, implying that wearing this T-shirt will potentially increase their attractiveness.

HOW TO IMPROVE? 👨‍🔧

  1. Storytelling Element: While the ad makes a strong impact it’s missing a key storytelling element. For example, showing a series of images or a short video where the guy gets the "swipe right" while wearing the shirt would make the ad more engaging.

🧠 Tip Of The Week

AI Creatives?

Another request that has been popular so thought I’d share this again.

Here’s a breakdown on how you can create AI ads through MidJourney:

🤔 Feedback

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