• Art Of Ads
  • Posts
  • #13: The #1 format for the month of September

#13: The #1 format for the month of September

Hello 👋 Marketers!

Welcome to the 82 new people who have joined this week.

In this week’s issue:

  • 🎨 Ads Breakdown:

    • Listicle - Reasons Why

    • Notifications

    • Routine

  • 🧠 Tip of the week

  • 🫵🏽 Template so you can create it yourself.

Now let’s get to the good stuff…

Best,

Rahul

Estimated Reading Time = 5 minutes

✍🏽 Listicle

WHAT’S WORKING 🧐

  1. Listicle: A format I see working a lot on brands I work with. Usually this is in a format of showing benefits or reasons why you should look at buying the product. Easy to follow and allows customers to skim read through your value props.

HOW TO IMPROVE? 👨‍🔧

  1. Emotion While the ad is practical and easy to understand, it could benefit from tapping into the emotional side of how this product can benefit the customer. For example, addressing how Semaglutide improves lives, boosts confidence, or leads to weight loss success could create a deeper connection.

✍🏽 Notifications

WHAT’S WORKING 🧐

  1. Tapping into Daily Routines: By mimicking lock screen notifications, this creative taps into a familiar routine for most smartphone users, creating a sense of personal engagement. People are accustomed to checking notifications throughout the day, so this format feels relatable and intimate.

  2. Emotional Connection: The quotes are short, profound, and offer wisdom, which resonates with an audience seeking inspiration and self-improvement. This creative type works really well for SaaS, Apps and Info products.

✍🏽 Routine

WHAT’S WORKING 🧐

  1. Step-by-Step Process: The three-step process makes the usage straightforward and easy to follow. It offers a clear routine for users to understand how to use the products together. Simplicity is key in beauty routines, and this presentation enhances that.

  2. Product Focus: Each product image is sharp, and directly is associated with it’s core benefit. Keep your messaging simple and straight to the point and watch the conversions fall through.

🧠 Tip Of The Week

How do you monitor the success of an ad?

In this week’s video I’ll walk through metrics you need to review when running ads and when to scale/turn off ads:

🤔 Feedback

What'd you think of today's edition?

Login or Subscribe to participate in polls.

🚨 Let Me Review Your Ads For FREE 🚨

Just this year - 90% of my clients are up in revenue by 50% or more year to date.

If you’re a business spending $30k+/month on ads and want a free audit then book a time below.

If you enjoyed this, drop me a reply with what you liked, or just send me a rocket emoji 🚀

I read every reply and it helps me provide better content for you.​

PS. If you've been forwarded this email, Subscribe here.

Reply

or to participate.