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  • #14: Negative Hooks = Positive CPA

#14: Negative Hooks = Positive CPA

Author

Rahul Issar
September 30, 2024

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Hello 👋 Marketers!

Welcome to the 172 new people who have joined this week.

In this week’s issue:

  • 🎨 Ads Breakdown:

    • Don’t buy this!

    • Testimonials

    • Car POV

  • 🧠 Tip of the week

  • 🫵🏽 Template so you can create it yourself.

Now let’s get to the good stuff…

Best,

Rahul

Estimated Reading Time = 5 minutes

✍🏽 Don’t buy this

WHAT’S WORKING 🧐

  1. Length: Short and to the point with a strong hook and quick pacing in the visuals to understand what the product does and who it’s for.

  2. Hook: The inverse hook of telling someone to not do something always works wonders on ads. We’ve been using this style of hook for awhile across many brands and it continues to capture both an efficient CPA and engagement on our ads.

✍🏽 Testimonial

WHAT’S WORKING 🧐

  1. Ideal Customers: Raw. unedited and pure comedy. Creating a testimonial which has all these 3 elements is the perfect formula for a top performing video.

  2. Story telling: Testimonials are perfect because it’s like word of mouth on steroids. You get to have your customer voice their opinion and tell a “friend” in a way that you could never describe your product.

Tip: Get more testimonials!

View the full video here

✍🏽 Car POV

WHAT’S WORKING 🧐

  1. Aspiration: Half of what apparel is, is to look like the person in the clothes they are wearing. This camera shot shows both the new product drops for this brand and also the lifestyle their trying to portray to their target customer.

If you’re a clothing brand your sole purpose becomes how to showcase your products in ways that haven’t been done before. Either as limited designs, visual styling or partnering with up and coming influencers.

🧠 Tip Of The Week

BFCM is around the corner!

Here’s everything you need to know to prepare for it:

🤔 Feedback

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