✍🏽 Conversations

WHAT’S WORKING 🧐

1. Length: Short and easy to follow. A lot of text creative have no relevancy or just aren’t creative at all. This one does barely any selling but when it does it’s super impactful.

The main two focus points in this creative is 1) the length of this message and 2) what it’s selling.

By making the message seem more relevant and something a person would actually say it immediately catches your eye in the first few seconds. Later it goes on to push the purpose of the service but in a very subtle way that is more humorous instead of salesy.

✍🏽 Dynamic Catalog

WHAT’S WORKING 🧐

1. Catalog: Catalog campaigns work wonders for brands with more than 3 skus. This particular one does a great job of adding visuals in the background along with an eye catching image in the middle. Perfect use of capturing a user who might be interested in the brand/product.

2. Emotional Appeal: People often associate food flavors like caramel with comfort, indulgence, and satisfaction. This ad leverages those emotional connections.

✍🏽 Price Mention

WHAT’S WORKING 🧐

1. Bold & Simple: The headline is concise and clear. It instantly tells you what the product is (creatine), what form it comes in (gummies), and what makes it better (no chalky aftertaste).

2. Pricing: The inclusion of the £0.36 per serving label makes the product feel affordable and accessible. Really hit or miss but is a common tactic in direct response marketing to convey value upfront, appealing to cost-conscious buyers.

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