#2: How to create gifting ads?

Author

Rahul Issar
June 01, 2024

Hello 👋 Marketers!

Fathers day is around the corner and is a big moment for a lot of businesses, how’re you creating ads for such a relevant time of the year?

In today’s edition I walk through an example of a relevant ad and also how to think about making great content for this moment.

In this week’s issue:

  • 🎨 Ads Breakdown:

    • Why the ad concept is working?

    • What you can do to improve the ad?

  • 🧠 Tip of the week

  • 🫵🏽 Template so you can create it yourself.

  • 🎥 Loom breakdown:

    • Breakdown 2 ads from my inspiration board

    • Breakdown 1 ad from a newsletter subscriber or client

  • 🎨 2 Additional Ad Templates

  • ✍🏽 1 Copywriting, brief writing or script writing tested example

Now let’s get to the good stuff…

Best,

Rahul

Estimated Reading Time = 5 minutes

✍🏽 Making You Think?

WHAT’S WORKING 🧐

  1. Question Hook: Starts off with a hook to attract the attention of men who struggle to know what to wear on a date night. Gather the attention of a customer through a common pain point.

  2. Problem: Call out the issue your target audience is facing. Dressing up for a date night immediately speaks to a particular audience segment and drives curiosity on how you can provide advice on what to wear.

HOW TO IMPROVE? 👨‍🔧

  1. Comparison: Running the same hook but the only difference is that the camera pans over to someone who’s not dressed properly vs the current model

  2. Confused: The current model is already dressed. Another variation of this could show a pan of all the clothes in the wardrobe with different colors which is a common situation most guys are placed in.

Versatility is key here. Apparel brands can often get lost on how to present their product in different scenario and this type of messaging allows you to do just that.

✍🏽 Flat lay Gifting

WHAT’S WORKING 🧐

  1. Inspirational: Flat lays work really well because it almost mimics the aesthetic styling from Pinterest.

  2. Relevant Time: Fathers day is a common gifting period. Mention of the moment + sale discount is a recipe for success.

HOW TO IMPROVE? 👨‍🔧

  1. Backgrounds: Changing the backgrounds to show the photo’s been taken at home is a great iteration to make on this creative.

Simplicity with both the creative presented and the messaging is what will put you in a position to succeed during the gifting time.

✍🏽 Customer Comment

WHAT’S WORKING 🧐

  1. ICP: Featuring your target customer on an idea generally outperforms a paid creator.

  2. Comment style: Most comments I’ve seen brands use are quite vague. This one is in-depth and has a mini story inside of the comment it self which speaks volumes.

HOW TO IMPROVE? 👨‍🔧

  1. Product: Having a photo of the customer holding the product would’ve visually made this creative stand out much more and made it clear to the customer what the product looks like.

  2. Before-and-after: The comment talks a lot about getting rid of dandruff and gives us a good opportunity to place a before and after shot here to show the difference the products made.

  • As of next week all templates will be on canva!

🧠 Tip Of The Week

With Father’s Day around the corner, it’s critical to get gifting ads right.

Added bonus - you unlock what works and perfect your ads by Black Friday (instead of playing catchup)

Here’s how to make irresistible gifting ads:

Want to know the secret to creating the best gifting ads?

If you implement these techniques, you'll dominate holiday sales. And the best time to test gifting ads is not Q4... it's during Mother's Day, Father's Day, and other seasonal moments. So by time you get to Holidays, you know what works.

drive.google.com/file/d/14YGbOhaMAL1Z9kMqqi2HqLIYVnMD_J7v/view?usp=sharing


🧪 Let’s Work Together

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  • 🎥 Loom breakdown:

    • Breakdown 3 top performing ads from clients

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  • 🎨 2 Additional Ad Templates

  • ✍🏽 1 Copywriting, Video script, or Hook Template

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