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  • #3: The Robots Take Over The Ad Account 🤖

#3: The Robots Take Over The Ad Account 🤖

Author

Rahul Issar
June 07, 2024

Hello 👋 Marketers!

In today’s edition we talk about the power of AI creative and how impactful it can be in your advertising.

In this week’s issue:

  • 🎨 Ads Breakdown:

    • Why the ad concept is working?

    • What you can do to improve the ad?

  • 🧠 Tip of the week

  • 🫵🏽 Template so you can create it yourself.

  • 🎥 Loom breakdown:

    • Breakdown 3 top performing ads from clients

    • One new creative strategy process you can implement

  • 🎨 2 Additional Ad Templates

  • ✍🏽 1 Copywriting, brief writing or script writing tested example

Now let’s get to the good stuff…

Best,

Rahul

Estimated Reading Time = 5 minutes

✍🏽Greenscreen Ad

WHAT’S WORKING 🧐

  1. Greenscreen effect: Makes the video look very organic and helps you hold the attention of the viewer along with some creative story telling.

This type of video style is usually quite effective and doesn’t require many changes when it comes to improving the concept it self.

The main focus is on making sure you have a strong opening hook with these educational videos and you are able to hold the viewer and introduce the product in at the right time.

✍🏽 AI Video Explainer

Video Explainer

WHAT’S WORKING 🧐

  1. Story telling: A lot of the AI videos that are crushing on ads have one thing in common, and that’s the over the top story telling involved in the script and execution of the cuts.

  2. Organic: I’ve seen hundreds of organic accounts use AI to tell a story about a particular topic on TikTok which is what inspired taking the very same concept and running that as paid social ads.

HOW TO IMPROVE? 👨‍🔧

  1. Script: The only way to improve content like this is to continue to test messaging and improve your script. What I like to do is make sure we can test messaging through AI and then pass the same script over to one of our actors/UGC creators.

  2. Pacing: You can also play with pacing and music, both of which play a massive impact on your creative performance especially in 2024.

✍🏽 Static AI Ad

HOW TO IMPROVE? 👨‍🔧

  1. Product Showcase: Consider adding the product in the frame rather than the core ingredient shown in the bottom left.

  2. Headlines: Test headlines and messaging rather than the review style message shown above.

🧠 Tip Of The Week

How to make better ads? Don't talk about your brand!

1. Tell a story about your customer

2. Showcase how to solve a problem (like doing their hair in the morning)

3. Just so happens to be using your product

How To Make Better Ads

drive.google.com/file/d/1YEt9O-05uIqqrPQkimW9xlznJi92tJUL/view?usp=drive_link


🧪 Let’s Work Together

Just this year - 90% of my clients are up in revenue by 50% or more year to date.

If you’re a company spending $40k+/month on ads and want a free audit then apply below.

Enjoyed today’s newsletter then check out the paid plan below:

  • 🎥 Loom breakdown:

    • One new creative strategy process you can implement

    • Breakdown 3 top performing ads from clients

  • 🎨 2 Additional Ad Templates

  • ✍🏽 1 Copywriting, Video script, or Hook Template

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