✍🏽 Slang Ad Concept

WHAT’S WORKING 🧐

1. Verbiage: Brands we’ve seen that have the most success on paid show a combination of both branded assets & native organic assets. Incorporating slang into your creative based on how your audience might talk usually leads in a more positive correlation with your acquisition cost.

HOW TO IMPROVE? 👨‍🔧

1. Headline: I’d personally look at removing the mention of “If you know, you know”, doesn’t really add a lot of relevance to the ad and frankly don’t know what I’m supposed to know here.

What we’ve seen work really well lately to create volume of content while keeping costs low is taking the most exciting scenes in a video and turning those into images.

Easy to execute and can allow you to find more winning ads.

✍🏽 Before & After Ad

WHAT’S WORKING 🧐

1. Customer: Another way to get past Meta’s algorithm with before and after is directly calling out a person’s name. What this brand has done well is mention a customers name before using their product and directly after.

2. Design: The overall ad format is well structured. Allows for showing both the testimonial and how the product looks like.

Before & Afters work the best for products in the health and beauty space. Consumers want to know what it looks/feels like before they go ahead and make the purchase of your product and apply it on their own hair.

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✍🏽 PR Feature

WHAT’S WORKING 🧐

1. Negative Trend: Similar concept to using negative reviews on an ad. Concept it self is quite hit or miss but is a concept that can capture the attention of people who are in market for a skincare product but don’t quite know about your brand.

HOW TO IMPROVE? 👨‍🔧

1. Health Expert: Mentioning a health expert is against your product doesn’t seem like the best social proof I’d go after. If I was to re do this ad I’d look into figuring out how a different persona disagrees with the product vs a health expert.

Skincare can be difficult to market and stand out in which is why brands lean into a lot of “hacks” & “trends” when marketing the product.

In reality you need to figure out what the most important factors are when marketing to a consumer and majority of the time it’s less about price but more about providing real life testimonials and showcasing your customers in your ads.

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