#8: Top Performing Ads In June

Author

Rahul Issar
July 21, 2024

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Hello 👋 Marketers!

Welcome to the 120 new people who have joined this week.

In today’s video I dive into our top performing ads for the month of June and how you can go about creating it for you, drop any feedback you have at the bottom of the newsletter.

I’m always looking to create more relevant content for you.

In this week’s issue:

  • 🎨 Ads Breakdown:

    • Why the ad concept is working?

    • What you can do to improve the ad?

  • 🧠 Tip of the week

  • 🫵🏽 Template so you can create it yourself.

  • 🎥 Loom breakdown:

    • Breakdown 3 top performing ad concepts from clients

    • One new creative strategy process you can implement

  • 🎨 2 Additional Ad Templates

  • ✍🏽 1 Copywriting, brief writing or script writing tested example

Now let’s get to the good stuff…

Best,

Rahul

Estimated Reading Time = 5 minutes

✍🏽 Negative Review

WHAT’S WORKING 🧐

  1. Humour: Humour can be a powerful tool in a boring world of SaaS marketing. The Bible App does a great job of using a “negative review” to attract attention on a subway advertisement.

Very easy to execute, make a review that showcases how easy/good your product is but showcase it in an angle that seems like they are complaining.

✍🏽 Man on the street interview

WHAT’S WORKING 🧐

  1. Organic: These types of content usually see the highest engagement for brands coming from their profile. One thing I’m a huge fan of is how you’re able to build both the brand awareness and push a product placement in the video at the same time.

Street interviews are great for new brands who want to be more public about their brand and get awareness out fast. Take your product out there, ask questions specific, get real time feedback and record the whole process and use that as your content engine.

Watch the full video here.

🚨 Let Me Review Your Ads For FREE 🚨

Just this year - 90% of my clients are up in revenue by 50% or more year to date.

If you’re a business spending $30k+/month on ads and want a free audit then book a time below.

✍🏽 Visual Appeal

WHAT’S WORKING 🧐

  1. Hook: Capturing your first 3 seconds are important, yes. But as a marketer you need to combine that with a strong message. This Ad builds strong curiosity at the start which allows them to then go build a story after having a hook that gets the users attention through the slicing of a dessert.

Regardless of your product you can find a way to build curiosity in the first 3 seconds to gain the right customer base for your ad.

One important element to think of during your scripting phase is to make sure during those first 3 seconds you capture the attention of the “right” customers versus getting the attention of the general public.

Do this by having relevant props or actions in the hook versus creating click baity content which will capture the wrong people.

🧠 Tip Of The Week

Want to know what our top performing ads were?

Watch me breakdown everything we ran in June and what worked the best for us:

🤔 Feedback

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  • 🎥 Loom breakdown:

    • One new creative strategy process you can implement

    • Breakdown 3 top performing ads from clients

  • 🎨 2 Additional Ad Templates

  • ✍🏽 1 Copywriting, Video script, or Hook Template

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